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take over the city. plot the end.

about transumer

transumer was a site specific intervention which encouraged audiences to clandestinely take over their city. armed with a smartphone programmed with augmented reality capability, participants were invited to roam the area, plot the end of their city and create networks revealing strategies for a modern day insurrection.

inspired by an anonymous book written by the invisible committee in 2007, part anti-materialist manifesto and part manual for revolution, titled ‘the coming insurrection’, pvi activated the books’ philosophies by instigating a mass experiment where we could risk everything and no-one got hurt. a tactical media work, transumer aimed to resonate beyond the site to affect participants on a personal and political level, transforming them from passive consumers into would-be revolutionaries.

click image to view the project gallery


in the misery of the present, ‘fucking everything up’ will perhaps serve as the final collective seduction.


devised by
pvi collective
project mentor
matt adams [blast theory]

project collaborators:
sohan ariel hayes and pvi associates, jason sweeney and james mccuskey. hitlabnz director prof. mark billinghurst, senior research scientist dr raphael grasset, james wen and lars schneider.

show info

additional transumer video:

bonus treat:

consumer experiment: sugar daddy

5 minute promo research and development for consumer, which has never been fully realised and shown publicly. transumer and related works extend from this period.


thanks to

performance history

the 18th biennale of sydney, mca: sydney, aug 2011

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